Show-&-Tell: Decomposed Tomatoes in the Ketchup

Before the clean label movement, there was the pure food movement and a major fear was ketchup. This excellent condiment had been associated with being made from decomposed materials. It was this (pure food) which Heinz built its brand-on, and FDA spent its time removed ketchup consisting of decomposed materials from the market – like the product below.


Squire Tomato Catsup

Source: National Archives, Contaminated Ketchup.

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